Make your site accessible to more customers with an Americans with Disabilities Act compliant design. Expand your audience and grow your customer base today.
Requires current 3dcart site to be designed based on a CORE design template.
What is ADA Compliance?
An online store is ADA compliant if it meets certain criteria laid out in the Americans with Disabilities Act (ADA), specifically in regards to new amendments created in 2010 called the “ADA Standards for Accessible Design.” By making your online store compliant with ADA standards, you make your site accessible for people with disabilities by ensuring accessibility elements (like alt text or zoom feature) are integrated and working properly.
Why should your site be ADA compliant?
All strong websites are built with accessibility in mind. For online stores, accessibility ensures all customers can use your online store, including customers with visual disabilities (like partial or full blindness), hearing impairment, or learning disabilities like dyslexia. It’s always in your best interest and the best interests of your customers to ensure access to your website is simple for anyone, both in terms of social responsibility and the health of your business.
Accessibility is also important for ADA compliance, without which your business may open itself up to lawsuits or fines. By investing money to make sure you’re following these regulations, you can also claim tax credits.
How do you make your site ADA compliant?
There are plenty of areas for improvement for websites to reach ADA compliance. In broad strokes, it’s important to keep perspective and try to see shopping on your website from the perspective of a potential disabled customer.
As part of this service, 3dcart will maintain the look & feel of the design on your 3dcart Store while adjusting the template to be based out of our Core ADA Compliant template. Allowing your website to meet the Level A requirements of WCAG 2.0 (Web Content Accessibility Guidelines (WCAG) 2.0).
Please keep in mind that you're responsible for ADA compliance of any content on the website. Some concrete tips you can follow to optimizing your content include the following:
- Follow proper naming conventions and make sure your headlines, titles, and copy are clear and easy to follow.
- Make sure to include alt text for all of your page elements (like images and call-outs). Alt text is crucial visually-impaired customers who use screen readers.
- For hearing-impaired shoppers, include captions on any video or audio elements.
- Keep your navigation consistent and intuitive. You’ll also need to make sure that all actions a user can take on your site can be done from a keyboard.
- Make sure any actions you want your shopper to take include clear instructions.
- Write very specific error messages so it’s clear how customers can fix a problem.
- Ensure text elements are structured correctly. Tables should have appropriate headers, for example.
- Create a page dedicated to guiding customers through the accessibility features you’ve built into your online store.